{"title":"Shop Limited Release","description":null,"products":[{"product_id":"caramel-apple-puff-built-caramel-apple-puff","title":"Caramel Apple Puff","description":"\u003cp\u003eCaramel Apple Puff is the ultimate classic flavor, built for fall. The bite starts with a sweet, caramely shell, then opens into a soft, airy, marshmallow-like center with bright apple right behind it. Sweet, a little tart, the kind of snack you reach for when the air gets crisp and ordinary flavors feel too ordinary. Limited release.\u003c\/p\u003e\u003cp\u003eEach 41g Puff has 16g of protein, 150 calories, and 8g of sugar from a Premium Protein Blend of collagen and whey protein isolate. The caramely shell is sticky-sweet and the natural apple flavor will have you reaching for another. A box holds 12 individually wrapped Puffs. Certified gluten-free. Contains milk and soy. May contain peanuts and tree nuts. Here for a limited time. Gone when the leaves fall.\u003c\/p\u003e","brand":"built","offers":[{"title":"12ct Box","offer_id":67791026454580,"sku":"41757411213370","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":67791026487348,"sku":"41757411246138","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0044\/5748\/files\/39e74ab3ebf7a4f97f5b9ee00f9df4d0.webp?v=1792654665"},{"product_id":"cinnamon-cereal-milk-puff-built-cinnamon-cereal-milk-puff","title":"Cinnamon Cereal Milk Puff","description":"\u003cp\u003e\u003cstrong\u003eCinnamon Cereal Milk Puff - 12ct\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGet ready to elevate your nostalgic cravings with our newest limited-edition Cinnamon Cereal Milk Puff! This irresistible twist combines the comforting, creamy essence of classic cinnamon cereal milk with cinnamon cereal and sweet milk notes for a flavor explosion that’s impossible to resist.\u003cbr\u003e\u003cbr\u003eImagine a soft, airy center infused with cinnamon cereal milk goodness and enveloped in a smooth, creamy coating that delivers the perfect harmony. Every bite takes you straight to cozy mornings, childhood cereal bowls, and that perfect comfort-food escape.\u003cbr\u003e\u003cbr\u003eWhy you’ll love it:\u003c\/p\u003e\u003cp\u003e- 17g of protein (including collagen) to fuel your day\u003cbr\u003e- Just 150 calories for guilt-free indulgence\u003cbr\u003e- Light, fluffy texture that feels like a treat, not a protein bar\u003cbr\u003e- Perfect for on-the-go snacking, post-workout rewards, or satisfying that late-night sweet tooth\u003cbr\u003e\u003cbr\u003eWhether you’re heading back to school, powering through meetings, or just treating yourself after a long day, this limited release is your new favorite way to own delicious. But hurry, once these are gone, they’re gone!\u003c\/p\u003e","brand":"built","offers":[{"title":"12ct Box","offer_id":67791028617268,"sku":"41688978423866","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":67791028650036,"sku":"41688978456634","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0044\/5748\/files\/552586e29290f1e18f6a2ae1e075ee04.webp?v=1792654672"},{"product_id":"dracula-cake-puff-built-chocolate-raspberry-puff","title":"Dracula Cake Puff","description":"\u003cp\u003eDracula Cake Puff is Chocolate Raspberry dressed for Halloween. The wrapper wears the cape. The bite does the talking: a chocolatey coating first, then a soft, airy, marshmallow-like center with bright raspberry right behind it. Sweet and delicious. The kind of snack you open when the lights get low and ordinary flavors feel too ordinary.\u003c\/p\u003e\u003cp\u003eEach 40g Puff has 17g of protein, 140 calories, and 6g of sugar from a Premium Protein Blend of collagen and partially hydrolyzed whey protein isolate. The chocolatey coating is to die for and the natural raspberry flavor will have you sharpening your fangs for more. A box holds 12 individually wrapped Puffs. Certified gluten-free. Contains milk and soy. May contain peanuts and tree nuts. Here for a limited time. Gone when the cape comes off.\u003c\/p\u003e","brand":"built","offers":[{"title":"12ct Box","offer_id":67791028879412,"sku":"41723324760122","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":67791028912180,"sku":"41723324792890","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0044\/5748\/files\/e98f18e170f60bf849cc18b9de4735b8.webp?v=1792654678"},{"product_id":"peanut-butter-s-mores-chunk-puff-built-peanut-butter-smores-chunk-puff","title":"Peanut Butter S'mores Chunk Puff","description":"\u003cp\u003e\u003cstrong\u003eLIMITED RELEASE: \u003c\/strong\u003eGet 15 grams of protein in a 170-calorie Peanut Butter S’mores Chunk Puff, a soft, marshmallow-like protein snack for shoppers tracking protein, calories, and sugar per serving. Each puff has 10 grams of sugar and comes in a 12-count box for portionable protein snacking. The texture is built around a soft, airy center, topped with graham cookie chunks and covered in a peanut buttery coating. The flavor profile combines peanut butter, s’mores-style graham pieces, and chocolate-flavored confectionery coating.\u003c\/p\u003e","brand":"built","offers":[{"title":"12ct Box","offer_id":67791029305396,"sku":"41689034162234","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":67791029338164,"sku":"41689034195002","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0044\/5748\/files\/8bfc8ced67e3f1d32f4781a352115909.webp?v=1792654687"},{"product_id":"pina-colada-puff-built-pina-colada-puff","title":"Pina Colada Puff","description":"\u003cp\u003e\u003cstrong\u003ePina Colada Puff - 12ct\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGet ready to elevate your tropical cravings with our newest limited-edition Pina Colada Puff! This irresistible twist combines the iconic refreshment of classic pina coladas with juicy pineapple and creamy coconut for a flavor explosion that's impossible to resist.\u003cbr\u003e\u003cbr\u003eImagine a soft, airy center infused with pineapple and coconut goodness and enveloped in a smooth, creamy coconut coating that delivers the perfect sweet-tropical harmony. Every bite takes you straight to sunny beaches, refreshing cocktails, and that perfect island escape.\u003cbr\u003e\u003cbr\u003eWhy you'll love it:\u003cbr\u003e - 16g of protein (including collagen) to fuel your day\u003cbr\u003e - Just 150 calories for guilt-free indulgence\u003cbr\u003e - Light, fluffy texture that feels like a treat, not a protein bar\u003cbr\u003e - Perfect for on-the-go snacking, post-workout rewards, or satisfying that late-night sweet tooth\u003c\/p\u003e\u003cp\u003eWhether you're hitting the trails, powering through meetings, or just treating yourself after a long day, this limited release is your new favorite way to own delicious. But hurry, once these are gone, they're gone!\u003c\/p\u003e","brand":"built","offers":[{"title":"12ct Box","offer_id":67791029370932,"sku":"41689003065402","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":67791029403700,"sku":"41689003098170","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0044\/5748\/files\/21441d38c98bb58f85c2e3c8fa0f2edb.webp?v=1792654689"},{"product_id":"pumpkin-cookie-chunk-puff-built-pumpkin-cookie-chunk","title":"Pumpkin Cookie Chunk Puff","description":"\u003cp\u003e\u003cb\u003e1 Box of 12 Pumpkin cookie Chunk Puffs\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGet ready to fall hard for our newest, \u003cstrong\u003elimited-edition\u003c\/strong\u003e, Pumpkin Cookie Chunk Puff! This irresistible twist captures the warm, spiced magic of a fresh-baked pumpkin cookie, complete with real cookie chunks and cozy autumn notes that feel like pure seasonal comfort.\u003c\/p\u003e\u003cp\u003eImagine a soft, airy center infused with pumpkin spice and sweet cookie goodness, studded with actual cookie pieces and wrapped in a smooth coating that delivers the perfect balance of spice and sweetness. 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But hurry — once these are gone, they’re gone!\u003c\/p\u003e","brand":"built","offers":[{"title":"12ct Box","offer_id":67791029534772,"sku":"41688939954234","price":9.0,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":67791029567540,"sku":"41688939987002","price":3.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/0044\/5748\/files\/61afde23d5ddddff9a185cfd61b6c941.webp?v=1792654692"},{"product_id":"strawberry-cheesecake-puff-built-strawberry-cheesecake","title":"Strawberry Cheesecake Puff","description":"\u003cstrong\u003e1 Box of 12 Strawberry Cheesecake Puff\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Strawberry Cheesecake Puff is a 12-count BUILT Puff for shoppers who want strawberry cheesecake flavor in a soft, airy snack. Each Puff is one 40g bar with 17g of protein, 150 calories, and 7g of sugar. 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